Bifrost Website Privacy Notice
1. Who we are and what this Notice covers
Deepixels Holdings (Pty) Ltd, registration number 2021/958091/07 ("Deepixels", "we", "us" or "our"), is responsible for the personal information described in this Notice when you visit https://bifrost-im.com/ or contact us to request a demonstration of Bifrost.
Our physical address is 132 Haygarth Road, Kloof, KwaZulu-Natal, 3610, South Africa.
For privacy enquiries or requests concerning your personal information, contact us at [email protected].
This Notice applies to the public Bifrost website and enquiries submitted through it. It does not govern the information that customers store and manage within their own Bifrost environments. That information is subject to the relevant customer agreements, applicable data protection arrangements and separate platform privacy documentation.
2. What information we collect and why
We collect and process limited personal information necessary to operate our website, respond to enquiries and maintain appropriate business records.
| Information collected | Purpose |
|---|---|
| Demonstration requests: Your name, organisation, work email address, telephone number if provided, and information included in an optional message. | To respond to your enquiry, arrange and conduct demonstrations, discuss your organisation's requirements and maintain records of our communications. |
| Technical information: IP address, browser and device information, page requests, timestamps, errors and security events generated through website access. | To operate, maintain, troubleshoot and protect the website. |
| Website statistics: Information about website visits, pages viewed, referring websites, geographic regions and device types. | To understand website usage and improve its performance and accessibility. |
Submitting a demonstration request is voluntary. We require your name, organisation and work email address to respond. Other information is optional.
Please do not submit confidential business documents, sensitive personal information or proprietary materials through the demonstration request form. Where such information is required for a demonstration or subsequent engagement, we will agree an appropriate method for sharing it.
We process personal information where necessary to respond to requests, take steps towards a potential business relationship, operate and secure the website, pursue legitimate business interests permitted by law, or comply with legal obligations. Where consent is legally required, we will obtain it.
3. How we use your enquiry
When you request a demonstration, we use the information you provide to respond, arrange meetings, understand your organisation's requirements and follow up on the potential deployment of Bifrost.
We may retain records of these interactions in our internal customer relationship and knowledge management systems.
Submitting a demonstration request does not automatically subscribe you to newsletters, promotional campaigns or unrelated marketing communications.
Where consent is required for electronic direct marketing, we will obtain it before sending such communications.
You may request that we stop sending marketing communications or object to applicable processing by contacting [email protected]. We will respect such requests in accordance with applicable law, although we may retain limited records where necessary to comply with legal obligations or honour your communication preferences.
4. Who processes your information
Authorised Deepixels personnel may access information submitted through the website for legitimate business purposes.
We use selected third-party technology providers to support website operations, communications, information management and business administration.
Depending on the services and configurations in use, these may include:
- Cloudflare, Inc.: Website hosting, delivery, security, technical infrastructure and website analytics.
- Resend, Inc.: Delivery of notifications relating to website enquiries.
- Google LLC: Business email and related communication services, where applicable.
- Anthropic, PBC: AI-assisted tools that may support the organisation, retrieval and management of business enquiry records, subject to applicable service configurations and data protection arrangements.
We use AI-assisted tools to support certain internal administrative and information management activities. Where personal information is processed through these tools, we apply appropriate access controls, data minimisation practices and relevant contractual and technical safeguards.
We do not sell personal information or provide it to third parties for their independent marketing purposes.
We may disclose information to professional advisers, regulators, law enforcement agencies or other parties where permitted or required by law.
5. International transfers, security and retention
Some of our technology providers may process, store or access personal information outside South Africa, including in the United States.
Where personal information is transferred internationally, we take reasonable steps to ensure that the transfer complies with section 72 of the Protection of Personal Information Act, 4 of 2013 (POPIA), including reliance on an applicable lawful transfer ground and appropriate safeguards.
We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include access restrictions, secure communications, authentication controls, service-provider safeguards and appropriate management of information security incidents.
If we have reasonable grounds to believe that personal information has been accessed or acquired by an unauthorised person, we will assess the incident and make the notifications required by applicable law.
Retention
We generally retain demonstration requests and related prospective customer communications for up to 24 months after the last meaningful business interaction.
We may retain information for longer where necessary to meet legal obligations, establish or defend legal claims, or manage an ongoing customer relationship.
Where an organisation becomes a customer, relevant records may become subject to the applicable customer agreement and associated retention arrangements.
Technical records may be retained by our infrastructure providers for operational and security purposes in accordance with their applicable retention practices.
When personal information is no longer required for a lawful purpose, we will delete, destroy or de-identify it as appropriate, subject to applicable legal and technical requirements.
6. Your privacy rights
Subject to POPIA and other applicable laws, you may:
- Ask whether we hold personal information about you.
- Request access to personal information we hold.
- Request correction or updating of inaccurate or incomplete information.
- Request deletion or destruction of information where legally appropriate.
- Object to certain processing activities.
- Withdraw consent where processing relies on consent.
To exercise these rights, contact [email protected].
We may request reasonable information to verify your identity before responding.
You may also lodge a complaint with the Information Regulator of South Africa:
Website: https://inforegulator.org.za/
Email: [email protected]
7. Children, website technologies and changes
The Bifrost website is intended for business and professional audiences and is not directed at children.
We do not intentionally solicit personal information from children through the website.
The website does not use cookies, local storage or similar technologies to track visitors. Website statistics are collected through Cloudflare Web Analytics, which does not use cookies or store information on your device.
We may update this Notice to reflect changes in our services, technology providers, legal obligations or information processing practices.
The effective date and last updated date will be revised when material changes are made.